Saturday, October 13, 2012

a lot of expectations


Red child CEO Xu Peixin ( sina science and technology photograph by He Dong ) a bit excited Michael Kors Classic Tote,not depressed ,have not lost ,very peaceful ,in Su Ning announced the acquisition of two days later, the red child CEO Xu Peixin sits in front of sina science and technology an exclusive interview when said .
Dressed in a business suit ,shirt free unlock above two buttons ,reflect both Xu Peixin occupation and very relaxed .Acquisition in Interlanguage media into the afternoon of September 25th ,Su Ning at a press conference ,announced the $66000000 acquisition of red child ,published this in the industry had not news .
Say so ,because in early 7 ,there started rumors Suning and red child acquisition, related news from time to time to see to the newspapers .However is this in the industry spread over two months of acquisition ,in Xu Peixin ,are the media played an unexpected bonus, mediating effect .
At that time ,Su Ning Tesco is planning to open platform and red child contact settled ,as Su Ning Tesco open platform investment does not reflect the red child brand ,in both IT team for a period of time after exposure cooperation announced .
Introduction Xu Peixin says ,it is media acquisition rumors let him rethink ,if not with Su Ning Tesco product cooperation ,is it right? Can share cooperation ,subsequent exposure and success .
The same business philosophy ,the same SAP system ,that is the essence of retail business ,and eventually to two months after merger and acquisition process .Live down on red child over the past eight years the growth of road, I regret .
Red child to maternal and child supplies mail-order catalog and online ordering started, in the industry affected by VC value ,is also the first self-built logistics business enterprise .At its peak, the red child sales even more than with Amazon and dangdang .
According to the JINGWAH times ( micro-blog ) reported in 2007 June 8th ,red child day turnover reached 1700000 yuan ,the end of 3 days of turnover of 1200000 yuan ,according to the data of conservative estimates ,2007 annual sales will exceed 600000000 yuan ugg classic boots.
According to another report in 2007 China entrepreneur ,red child is expected to exceed 1000000000 yuan revenue .Earlier dangdang.com according to SEC documents show ,in 2007 the annual turnover of 450000000 yuan ,Analysys International data shows the ranking than the Amazon before .
However ,this was seen as a benchmark for the industry enterprises in e-commerce in blowout period of a few years ,performance has experienced growth ,like high-speed galloping train was transient emergency braking .
From the disclosure of the data, in 2009 the performance achieved 2000000000 yuan 2010 ,fell to 1500000000 yuan ,2011 is 1500000000 yuan ,but at the same time the Jingdong Mall and other business is experiencing rapid growth over 200% years .
For the performance of just as one wishes ,investors who care more about Peixin Xu said company is it right? Can survive ,survive can do 10 billion scale is good ,he thought ,in the company of several important stages respectively take the catalog sales gradually dealers ,category expansion ,company of occupation ,on-line SAP system and other measures, all at the right time to do the right thing .
Even when asked whether the decision to have past experience and lessons, Xu Peixin insisted that the only regret is the company occupation managers to late, company training system set up late ,so there will be more people UGG Women's Fluff Flip Flop,not because the red child development lags behind ,will let the red child in the two years of occupation competition more efficient .
Open repair of aircraft airplane Su Ning not stupid from strategy, 2010-2011 red child experienced the throes of transition ,on the SAP system ,catalog sales officially turned to the Internet sales ,cut its own logistics company ,occupation strategy implemented separately ,these two years Xu Peixin has been described as open repair of aircraft flight Timberland Womens 6 Inch.
In the face of red child the plane might crash under enormous pressure to adhere to the transition ,from suppliers to customers ,including organizational structure ,the introduction of talent ,operation logic of the overall transformation ,Xu Peixin still have the original decision, if red kids shouldn cut catalog sales ,now gone .
From the view of the data ,in 2010 before the Internet sales a year less than 1 billion ,in 2010 formally after the transition, Internet business each year to maintain 300% growth rate ,the Internet up a directory on the cut piece, two years from the catalog completely turned to the Internet ,1 to 10 billion billion .
As of 2012 June, the red child Internet sales accounted for nearly 80% of the total national sales .This growth is rapid ,but the overall decline in performance is the fact that ,critics say ,red child is declining eventually led to the helpless sale ,Xu Peixin was completely denied .
Su Ning is the country retail companies ,he can purchase that you value .Su Ning is not a fool ,red child without the exercise to benefit the internal organs without the team ,not so good reputation ,not so good stickiness Michael Kors Crossbody Outlet,Suning will buy you ?Take a company to Su Ning said one million to you ,one million is also a burden, not the money to send him to must not .
Only the level sex task to bid farewell to the red child ,as one of the founders of Xu Peixin is relatively calm ,he repeated to the sina science and technology emphasizing this is red children and staff present the best choice ,he is also completed a mission at .
Because the Su Ning regardless of corporate culture ,business philosophy include complementary brilliant ,we talk between the two fit in easily with ,OK .Our finance is still relatively clear ,both sides is SAP system ,they are in the traditional region of SAP ,our e-commerce on the region of SAP .
In addition to the software and business philosophy more fit, Su Ning also for red child heel support . Our biggest problem is the bottleneck of supply and logistics problems ,to Su Ning it is strongest .
He said .Talking about personal future ,Xu Peixin was silent for a minute ,in a period of time as the red child consultants ,future will return to old business ,investment ,the main concern: media ,retail and medical in three directions .
( He Dong ) following Xu Peixin dictated finishing part ,what is their children :red banner to tell the truth ,the day after the news conference I ask myself ,I should have some feelings ,excited ,a deal completed should be very excited ,or depressing .
If there is no frustration .Or lost ,before you do the company to sell it ,there will be lost this kind of psychology, also does not have .To tell the truth are not a media plan ,this last night I also said ,I said nothing .
If an enterprise ,Chinese ideas, say a company I do is I forever ,like our family a yard on the walls are always my ,Western companies Walled yard is not, do Chinese enterprises, I this is not say, four years ago I said ,the success of an enterprise is not only its size ,sales ,profits ,and have a look it does not promote this industry, on the industry and to contribute to ,today I want red child enterprise accomplished .
And a little bit of this enterprise is it right? Can inherit ?Inheritance is not in your inheritance ,today Ford or Ford family control ,today Sony Sony nor family control ,these enterprises must be social ,even is the earliest employees ,shareholders ,society .
I think these conditions ,regardless of what I say ,or think it is for the red child last eight years to a certain value ,the company ,team has value ,customer value .A detail was touched me ,we were in the field after the announcement, a person with a micro-blog ,said red child to sell our house where to buy milk powder ?First ,shows his red children look ,trust and love .
I was just speaking ,I said the red child itself is one side banner ,is the customer trust in him .Another said ,the majority of Chinese people think ,is not to sell ,but I wish to sell after it is greater development .
Including then sell Amazon Excellence ,selling only 1 30 billion billion now .Employee before such a platform ,you give him greater opportunity UGG Classic Tall,can achieve more career for them is good .
No matter from the development of the company ,brand extension and staff development ,I feel very happy .No ,I feel lost ,I also not so much excitement ,at least this thing started talking about now, is still a very pleasant cooperation ,it is quite smooth ,no intermediate then fell down and difficult not difficult ,not so big ups and downs .
Yesterday we monthly Monday flag-raising ,this silk flag I get signed up flag ,to Su Ning general ,red child itself in the business is one side banner .This second flags ,eight years of our staff are at the top, always shout oath to the flag pledge ,so the flag has a lot of promise .
In third ,the flag has a lot of expectations ,we have a dream .Many of our staff is very touching ,I feel quite smooth and .I think the red child this moment with Su Ning ,is the best choice .
I also completed the mission at .Two months from the time of the earliest Su Ning in M & a Tesco open platform is done when looking for red child to do .Both sides of a contact ,including IT team personnel contact ,because we are SAP ,including the company business philosophy ,for their identity ,we all think that business is retail ,business is not IT ,IT is only a tool .
These have very strong combination, then it down, why ?Because Su Ning said ,you are in my it cannot have red child brand ,put down .But under the team contact Tesco and our team contact is very happy, I can realized I put on red child threw the line brand .
On the media plays a very key role ,in that they is it right? To mergers and acquisitions ,Suning strategic merger .Just to remind us, if we do not cooperate, they share cooperation .
This was soon .Beginning in July ,announced Tuesday the Friday before ( 21) our contract no talk .Red child is a pure foreign-owned companies, in 2006 the domestic approval ,only three similar structures ,we are the number 001 approval .
We are not the architecture of VIE ,if VIE is too simple ,direct stock sell directly to the line .From the angle of capital exit listing more simple than .Page up page 123 of share to: ( function ( ) {var user = sinaSSOManager.

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