Introduction:a lining this paper reveals their distributor after the
rise of shop is really pain .From 1 stores to a peak of 7 shops ,and 08 years
from the peak to the trough of now .
The line of business rise of contradictions ,how pain caused by terminal .The question and the solution to the problem worth studying .Read the distributor confessions: business is how to affect my business I lining a county-level city distributors ,in the end of the lining sales system rating .
At the same time I am also a lemon UGGs Adirondack Tall Boots Sale,05 years have joined the lining the opportunity, I do not hesitate to give up their studies to pursue this career .Since joining the lining since, from 1 stores to a peak of 7 shops ,from the annual sales of less than 1 million to the brilliant over tens of millions of sales ,08 years from peak to trough now .
Although join lining only more than 7 years, but experienced glory of the company and the current downturn .But I believe ,Mr. lining and a new team will soon put the lining out of the relegation zone ,looking forward to the Phoenix Nirvana Nirvana lining .
On the Internet you have many on lining evaluation ,some from the lining of dealers, some from the Li Ning Co staff ,some from the industry .The evaluation also really reflects the lining now, problems encountered and some wrong direction .
I also would not be in here ,because the Li Ning Co is reform of these problems, as a distributor we have received these reform message and action .But I worry most place is this essay topics, few people seem to be mentioned ,but in the distributor ,the concern is very serious .
Here, I want to explain his own point of view, educational background ,may be some places do not so bright, also hope to see this article and care lining people can give an objective evaluation and guidance .
When it comes to power ,not to mention taobao .Taobao since its establishment in 2003 ,sales grow with each passing day reached annual sales of 1000000000000 yuan ,registered members also have billions of dollars .
I since the 05 years since the registration Taobao ,Taobao has been in and tmall on consumption exceeds 250000 yuan ,as after I ,online shopping has deeply into my life .Beginning contact online shopping time, I is the first from the store after choosing and then home in place an order to buy online .
Up to now ,along with their online shopping experience judgement ,can have been in many Taobao market sellers as well as tmall businesses in the selection of the goods to their satisfaction ,but also do not want to go to the store to compare .
The online shopping process is the most experienced online shopping .For online shopping ,I love to hate ,love is my life provides a convenient and low-cost high-quality products ,these are all entities shop is not comparable .
Hate is such a business model is indeed affected my own business .In 2006, there is little people already in shops try after the shoot number and style away ,some customers will directly to buy online .
The beginning of the 10 year, this phenomenon is more and more serious ,with the development of science and technology and mobile phone networks and functional applications, many people go to shop directly out of mobile phone to compare prices ,buy a hard service ,paid is the customer .
Guides often ask me ,why the web is so cheap ?Faced with this problem ,I can ,sometimes forced to inform shopping online in general are fake ,no quality guarantee .As the store owner ,as a senior online shopping ,I this statement could not put myself at ease .
Because I know know Taobao, although there are some fake ,but most are authentic, even with the Li Ning Co ,such as in the prior to sale very fire ancient star lining .Why Taobao selling price than I collect price low ?In the beginning ,I do not understand ,do not understand why Taobao selling price than I collect price low UGGs Classic Short Dylyn Boots Sale?Finally, through their own understanding of these channels ,understand the reason ,almost all market sellers are not in stock, is through the superior agent on behalf of the sales ,and the superior agent is some TOP level dealers ,they have a large number of products and lower production price .
It is precisely because these than our distributors buy lower price in the sales ,also brought channel chaos ,parts distributors rush into danger through Taobao find channels Chuanhuo, certification from the shop to black ,in order to in various cost rises to ensure their own shops can also have a profit .
These phenomena not only to the original distributors have brought the management difficulties ,but because long-term is not company of various resources in case the store condition and drama to the brand bring bad effect ,reduces the brands in the local reputation ,and was more Jinjiang brand replaced .
The effect of power does not only so ,in 2011, Taobao many rounds of promotional activities was also affected the entity shop business ,in addition to 80 to 90 on online shopping are as well as the effect of their 50 to 60 after the elders .
For example, Taobao double eleven , twelve big promotion ,overall 5 fold .Although relatively before the price does not change, but the promotion campaign is unprecedented ,let more people know online shopping .
These promotions ,can obviously find the entity store sales decline rapidly .Here, undeniable business so far still cannot replace the entity shop ,but this kind of influence will make many entities shops which affects the physical sales .
For example, now in the two or three line of the city almost invisible to the bookstore ,in my city ,Xinhua bookstore has even from the best position have faded ,and the facade of leasing out .
This is under the influence of online shopping first in the entity shop out of business .Lining out may not be so miserable, but also need to be alert .For example, a lining shop on shop effect 100000 can win and lose balance North Face Boots,in the absence of influence of online shopping ,online shopping sales to 130000 ,in effect under the effect decreased gradually ,and the various costs along with the social development grow with each passing day ,the sale can not protect deficit ,the boss started to close the shop .
Perhaps the store owner can be engaged in other industries ,but the final lining loss a year can offer a shop .This among them who is the loss of multiple natural can see ,not the channel lining business does not necessarily increase the number of shares ,may be replaced by other brands ,or Jinjiang ,or Amoy brand .
My most brilliant of the 7 shops closed down 2 more or less for this reason .Lining futures order reduction is the reason .In September 19th of this year events can not let us Li Ning Co to treat their attitudes on down ,the day in our shops lining sales system EPOS for customers to play the shopping small note on welcomed the concept of temporary lining official mall and the URL for the mall advocacy ,the promotion link and Baidu has the website links .
But these are insufficient to let us down ,when we landed after the site was the membership system to the shocked ,consumption over 980 yuan ,shop again scored 45% off ,which contains a lot of 2012Q3 selling products ,such as Ning arc .
45% off and I quarter shopping discount ,even lower than most distributors shopping discount ,this let us distribution ?When I as a consumer and customer communication when asked why is lower than the entity shop selling price, the other told me because they are factory direct supply ,entity shop is used by them ,it must make us feel .
In the official store home link mentioned campus agency business ,I to our local student counseling to the discount is 45% off ,according to sales and perhaps returning late .When informed of this information ,I on lining reform recognition and confidence to reduce by half, the 2013Q2 orders submitted to the time ,I booked is extremely conserved quantity ,because I can in the form of online shopping ,see the future of entity it can influence how much ?Look not clear whether Li Ning Co will make calls to change? In Taobao market sales, we can also explain to clients for the fake ,when rising to the official store should we do what ?Online and offline balance to balance here ,you may have questions only lining is this ?Other brands and industry ?Through my research found that sports brand almost all more or less influence by the online shopping ,the brand was afraid of such a market ,have established their own flagship stores and Internet distribution channels .
Online shopping is not cheap almost could not survive ,no price has no volume ,this is the online shopping can be accepted fact ,this model on line under the blow is too great ,and ultimately crash might not be others ,but his own brand and channel .
Either cancel joined the wholesale model into retail model ,so that it can be controlled on market .If not balanced line line of interest ,this will probably be the best model .Can no can do online and offline balance mode ?The answer is negative ,it is often said that the O2O mode .
Here I have a personal experience to share, 11 years decoration house purchase building materials ,confronted by Taobao five one promotions ,the purchase of wood composite flooring ,line price should be in about 400, line of less than 200 ,when I take after payment as flagship store customer service that I will to the local dealer from local dealers ,on-site installation and after the after sale service .
Goods to local distributors ,dealers call me after local contract door installation time and materials selection .I in with agency after the meeting about online shopping thing for a very long time ,dealers boss told me they are the first online shopping customer ,I asked is it right? Affect them, the boss said the company has installation and after sale rebates and accessories must also choose their ,they can earn accessories and installation fees .
No loss of profits than before .This kind of mode I think it is a variety of brands should draw ,buy on the line ,line service ,do both UGGs Classic Short.In fact, Taobao is not only as such ,many brand is this mode .
For example UGGs Brookfield Tall Boots Sale,Optima TATA wooden doors cabinets and so on ,all these are in the decoration of the marriage room when I found some of the O2O model do a good brand .Such stabilized already existing sales channels ,online to attract more customers for the brand and the dealers bring more sales and profits ,shoot two hawks with one arrow .
I think now in such advanced supply chain management and logistics ,lining using the pattern is not difficult !For this model ,in my mind there is an initial direction for reference :1 ,below the line to use existing mode order mode ,is divided into ordinary section of an order and A+ many times to stable production line sales of water .
2 ,line the new pricing than line under low 15% to 30% ,can satisfy the lowest online shopping attitude and can maintain the line price .3 ,integrating the network sales channels ,only retained lining official store ,improve level of management issues in code ,to track the distributor ,privately in online sales found after removal of involved in this mode .
4 ,the establishment of a national online sales line services platform ,to all dealers and have the ability to participate in the quality level of distributors to establish their own line services department .
Online sales directly according to regional express to the consumer ,according to the address to a local dealer or distributor rebate .Line services mainly for customer service follow-up service and repair ,stable customer base .
Improve brand reputation .5 ,all involved in the pattern shop building consumer experience ,experience the latest technology and lining sports technology platform to enhance the brand of professional .
We not only want to see lining on signing resources change ,to change the mode of orders ,product change UGG Amberlee,to inventory control .Also hope that the lining in business can have a change for the better .
For a love lining lemon ,for a further 5 operators shop owner ,for a young influenced by their parents worship lining 80, expect lining change as the Phoenix Nirvana nirvana ,rising from the ashes !To share: ( function ( ) {var user = sinaSSOManager.
getSinaCookie ( ) ;if ( user ) {document.write ( > ;reports :lining ,you can 90 !Lining :celecoxib in Japanese fighter ,now the domestic trouble and foreign invasion in the beauty
The line of business rise of contradictions ,how pain caused by terminal .The question and the solution to the problem worth studying .Read the distributor confessions: business is how to affect my business I lining a county-level city distributors ,in the end of the lining sales system rating .
At the same time I am also a lemon UGGs Adirondack Tall Boots Sale,05 years have joined the lining the opportunity, I do not hesitate to give up their studies to pursue this career .Since joining the lining since, from 1 stores to a peak of 7 shops ,from the annual sales of less than 1 million to the brilliant over tens of millions of sales ,08 years from peak to trough now .
Although join lining only more than 7 years, but experienced glory of the company and the current downturn .But I believe ,Mr. lining and a new team will soon put the lining out of the relegation zone ,looking forward to the Phoenix Nirvana Nirvana lining .
On the Internet you have many on lining evaluation ,some from the lining of dealers, some from the Li Ning Co staff ,some from the industry .The evaluation also really reflects the lining now, problems encountered and some wrong direction .
I also would not be in here ,because the Li Ning Co is reform of these problems, as a distributor we have received these reform message and action .But I worry most place is this essay topics, few people seem to be mentioned ,but in the distributor ,the concern is very serious .
Here, I want to explain his own point of view, educational background ,may be some places do not so bright, also hope to see this article and care lining people can give an objective evaluation and guidance .
When it comes to power ,not to mention taobao .Taobao since its establishment in 2003 ,sales grow with each passing day reached annual sales of 1000000000000 yuan ,registered members also have billions of dollars .
I since the 05 years since the registration Taobao ,Taobao has been in and tmall on consumption exceeds 250000 yuan ,as after I ,online shopping has deeply into my life .Beginning contact online shopping time, I is the first from the store after choosing and then home in place an order to buy online .
Up to now ,along with their online shopping experience judgement ,can have been in many Taobao market sellers as well as tmall businesses in the selection of the goods to their satisfaction ,but also do not want to go to the store to compare .
The online shopping process is the most experienced online shopping .For online shopping ,I love to hate ,love is my life provides a convenient and low-cost high-quality products ,these are all entities shop is not comparable .
Hate is such a business model is indeed affected my own business .In 2006, there is little people already in shops try after the shoot number and style away ,some customers will directly to buy online .
The beginning of the 10 year, this phenomenon is more and more serious ,with the development of science and technology and mobile phone networks and functional applications, many people go to shop directly out of mobile phone to compare prices ,buy a hard service ,paid is the customer .
Guides often ask me ,why the web is so cheap ?Faced with this problem ,I can ,sometimes forced to inform shopping online in general are fake ,no quality guarantee .As the store owner ,as a senior online shopping ,I this statement could not put myself at ease .
Because I know know Taobao, although there are some fake ,but most are authentic, even with the Li Ning Co ,such as in the prior to sale very fire ancient star lining .Why Taobao selling price than I collect price low ?In the beginning ,I do not understand ,do not understand why Taobao selling price than I collect price low UGGs Classic Short Dylyn Boots Sale?Finally, through their own understanding of these channels ,understand the reason ,almost all market sellers are not in stock, is through the superior agent on behalf of the sales ,and the superior agent is some TOP level dealers ,they have a large number of products and lower production price .
It is precisely because these than our distributors buy lower price in the sales ,also brought channel chaos ,parts distributors rush into danger through Taobao find channels Chuanhuo, certification from the shop to black ,in order to in various cost rises to ensure their own shops can also have a profit .
These phenomena not only to the original distributors have brought the management difficulties ,but because long-term is not company of various resources in case the store condition and drama to the brand bring bad effect ,reduces the brands in the local reputation ,and was more Jinjiang brand replaced .
The effect of power does not only so ,in 2011, Taobao many rounds of promotional activities was also affected the entity shop business ,in addition to 80 to 90 on online shopping are as well as the effect of their 50 to 60 after the elders .
For example, Taobao double eleven , twelve big promotion ,overall 5 fold .Although relatively before the price does not change, but the promotion campaign is unprecedented ,let more people know online shopping .
These promotions ,can obviously find the entity store sales decline rapidly .Here, undeniable business so far still cannot replace the entity shop ,but this kind of influence will make many entities shops which affects the physical sales .
For example, now in the two or three line of the city almost invisible to the bookstore ,in my city ,Xinhua bookstore has even from the best position have faded ,and the facade of leasing out .
This is under the influence of online shopping first in the entity shop out of business .Lining out may not be so miserable, but also need to be alert .For example, a lining shop on shop effect 100000 can win and lose balance North Face Boots,in the absence of influence of online shopping ,online shopping sales to 130000 ,in effect under the effect decreased gradually ,and the various costs along with the social development grow with each passing day ,the sale can not protect deficit ,the boss started to close the shop .
Perhaps the store owner can be engaged in other industries ,but the final lining loss a year can offer a shop .This among them who is the loss of multiple natural can see ,not the channel lining business does not necessarily increase the number of shares ,may be replaced by other brands ,or Jinjiang ,or Amoy brand .
My most brilliant of the 7 shops closed down 2 more or less for this reason .Lining futures order reduction is the reason .In September 19th of this year events can not let us Li Ning Co to treat their attitudes on down ,the day in our shops lining sales system EPOS for customers to play the shopping small note on welcomed the concept of temporary lining official mall and the URL for the mall advocacy ,the promotion link and Baidu has the website links .
But these are insufficient to let us down ,when we landed after the site was the membership system to the shocked ,consumption over 980 yuan ,shop again scored 45% off ,which contains a lot of 2012Q3 selling products ,such as Ning arc .
45% off and I quarter shopping discount ,even lower than most distributors shopping discount ,this let us distribution ?When I as a consumer and customer communication when asked why is lower than the entity shop selling price, the other told me because they are factory direct supply ,entity shop is used by them ,it must make us feel .
In the official store home link mentioned campus agency business ,I to our local student counseling to the discount is 45% off ,according to sales and perhaps returning late .When informed of this information ,I on lining reform recognition and confidence to reduce by half, the 2013Q2 orders submitted to the time ,I booked is extremely conserved quantity ,because I can in the form of online shopping ,see the future of entity it can influence how much ?Look not clear whether Li Ning Co will make calls to change? In Taobao market sales, we can also explain to clients for the fake ,when rising to the official store should we do what ?Online and offline balance to balance here ,you may have questions only lining is this ?Other brands and industry ?Through my research found that sports brand almost all more or less influence by the online shopping ,the brand was afraid of such a market ,have established their own flagship stores and Internet distribution channels .
Online shopping is not cheap almost could not survive ,no price has no volume ,this is the online shopping can be accepted fact ,this model on line under the blow is too great ,and ultimately crash might not be others ,but his own brand and channel .
Either cancel joined the wholesale model into retail model ,so that it can be controlled on market .If not balanced line line of interest ,this will probably be the best model .Can no can do online and offline balance mode ?The answer is negative ,it is often said that the O2O mode .
Here I have a personal experience to share, 11 years decoration house purchase building materials ,confronted by Taobao five one promotions ,the purchase of wood composite flooring ,line price should be in about 400, line of less than 200 ,when I take after payment as flagship store customer service that I will to the local dealer from local dealers ,on-site installation and after the after sale service .
Goods to local distributors ,dealers call me after local contract door installation time and materials selection .I in with agency after the meeting about online shopping thing for a very long time ,dealers boss told me they are the first online shopping customer ,I asked is it right? Affect them, the boss said the company has installation and after sale rebates and accessories must also choose their ,they can earn accessories and installation fees .
No loss of profits than before .This kind of mode I think it is a variety of brands should draw ,buy on the line ,line service ,do both UGGs Classic Short.In fact, Taobao is not only as such ,many brand is this mode .
For example UGGs Brookfield Tall Boots Sale,Optima TATA wooden doors cabinets and so on ,all these are in the decoration of the marriage room when I found some of the O2O model do a good brand .Such stabilized already existing sales channels ,online to attract more customers for the brand and the dealers bring more sales and profits ,shoot two hawks with one arrow .
I think now in such advanced supply chain management and logistics ,lining using the pattern is not difficult !For this model ,in my mind there is an initial direction for reference :1 ,below the line to use existing mode order mode ,is divided into ordinary section of an order and A+ many times to stable production line sales of water .
2 ,line the new pricing than line under low 15% to 30% ,can satisfy the lowest online shopping attitude and can maintain the line price .3 ,integrating the network sales channels ,only retained lining official store ,improve level of management issues in code ,to track the distributor ,privately in online sales found after removal of involved in this mode .
4 ,the establishment of a national online sales line services platform ,to all dealers and have the ability to participate in the quality level of distributors to establish their own line services department .
Online sales directly according to regional express to the consumer ,according to the address to a local dealer or distributor rebate .Line services mainly for customer service follow-up service and repair ,stable customer base .
Improve brand reputation .5 ,all involved in the pattern shop building consumer experience ,experience the latest technology and lining sports technology platform to enhance the brand of professional .
We not only want to see lining on signing resources change ,to change the mode of orders ,product change UGG Amberlee,to inventory control .Also hope that the lining in business can have a change for the better .
For a love lining lemon ,for a further 5 operators shop owner ,for a young influenced by their parents worship lining 80, expect lining change as the Phoenix Nirvana nirvana ,rising from the ashes !To share: ( function ( ) {var user = sinaSSOManager.
getSinaCookie ( ) ;if ( user ) {document.write ( > ;reports :lining ,you can 90 !Lining :celecoxib in Japanese fighter ,now the domestic trouble and foreign invasion in the beauty
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