Earnings see xi income profits innovation high
From 2011 January 31, 2010 released in the fourth quarter and 2010 annual financial performance looks, "reengineering sohu" have already produced results. By 2010 the fourth quarter, sohu revenues 1.732 billion, a sharp increase in 2009 same 27%. 2010 annual income amounted to 6.128 billion, a 2009 grows 19%. Deduct non-controlling rights, sohu before 2010 in the fourth quarter of the us gaap net profit for 6460 million dollars, more 28% growth from 2009. Deduct non-controlling rights before 2010 non-us gaap net profit for 2.268 billion, a 15% growth in 2009. Various data new highs.
By 2010, proposed the "reengineering of sohu" strategy, will video (media), search, games, web2.0 fields as business development focus. By 2010 the fourth quarter, sohu in these areas continued in the third quarter of outstanding performance. Brand advertising pre-tax income for 6560 million us dollars, year-on-year growth of 31%, including video annual pre-tax income 33 million dollars, up by about three times. Online game business income 9170 million us dollars, 30% increase. Search business income $5.4 million, an increase of 126%, micro Po business from 2010 since October, the user scale has grown to several times.
nearly 4 times, into the top three industries. According to CCTV CSM media research Co., ltd., statistics, sohu has 2010 national provincial prime-time TV ratings of the top 30 hit drama of 23, this share far above other competitors. It is reported, 2011, sohu video at present already purchased 85 department in 2011 viewing prime-time broadcast of films, including 24 department for sohu sole Internet copyright. According to analysys 2010 in the fourth quarter of the latest figures, sohu video advertising revenue ranked third industry.
By 2010, the domestic network game market overall growth slowed background, sohu cruise contrarian strong growth, revenue for 3.271 billion, up 22% rise in the fourth quarter revenue for 9170 million us dollars, 30% increase, beating the industry.
By 2010, sohu announced on August sogou business, and introduce reorganization alibaba etc strategic investment. New capital structure help sogou business development, sogou browser launched more than a year, China has been downloaded to 12% of the computer. The increasingly popular sogou browser boosting sogou search flow growth. After 2010 q3 of year-on-year growth after 134% sogou search income in the fourth quarter reached 660 million dollars, more 2010 in the third quarter, 23%.
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